{"id":46336,"date":"2014-08-13T10:59:42","date_gmt":"2014-08-13T10:59:42","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=010dad881ec82281d8114506f4e2920b"},"modified":"2014-08-13T10:59:42","modified_gmt":"2014-08-13T10:59:42","slug":"press-release-public-health-england-reveals-winning-entrepreneurs-of-health-x-competition","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=46336","title":{"rendered":"Press release: Public Health England reveals winning entrepreneurs of Health X competition"},"content":{"rendered":"
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Public Health England (PHE<\/abbr>) has unveiled the 3 winners of the PHE<\/abbr> Health X initiative, the first competition of its kind that will bring inspirational technology to the public.<\/p>\n

Nearly 150 entries were submitted to PHE<\/abbr> by early-stage tech businesses for the competition, which aims to transform the way the nation uses technology to monitor and improve their health, by making motivational health apps widely available for free. <\/p>\n

The winning apps are:<\/p>\n

Fee fi fo fit<\/h3>\n

An intervention product to promote positive changes in young people using a gameified reward system. The judges felt that it is beautifully simple and were impressed by how it targets children and families. Its developers showed a clear product roadmap and the product is simple, clever and visual. <\/p>\n

Foodswitch<\/h3>\n

Foodswitch is a smartphone app which provides consumers with nutritional information to help consumers make healthier choices when shopping. The judges felt it could help individuals make a real simple change and has huge potential – creating mindfulness in the consumer. An idea with the potential to change every shopping basket in the country.<\/p>\n

Youniverse<\/h3>\n

A 28-day exercise and diet planner, which generates daily meal plans, shopping lists and exercise ideas. Again the judges felt the product has huge potential and demonstrates expertise of data. This app could create something really exciting. <\/p>\n

Each will be provided with a springboard to launch their digital product to consumers. A unique benefits package will be tailored for each winner and will include significant promotional support through PHE<\/abbr>\u2019s existing campaigns, presence on the NHS Choices website and help with product development.<\/p>\n

The shortlisted applicants demonstrated their products to a Health X judging panel at a finalists\u2019 event in London on 11 August 2014. <\/p>\n

Professor Kevin Fenton, Director or Health and Wellbeing at PHE<\/abbr>, said: <\/p>\n

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We have been delighted by the response to our inaugural Health X competition and the quality of the entries has really reinforced the potential of technology to make a positive impact on the nation\u2019s health.<\/p>\n

Using technology to monitor and improve health is not a new concept, but until this point, it\u2019s mostly been an audience already engaged in their wellbeing that has made use of technology. PHE<\/abbr> Health X seeks to change this by making exciting apps that can really make a difference, free and available to all.<\/p>\n

We are very excited about helping to bring the 3 winning apps to market.<\/p>\n<\/blockquote>\n

Ends<\/h3>\n

Notes to editors:<\/h2>\n