{"id":48383,"date":"2014-10-06T12:36:29","date_gmt":"2014-10-06T12:36:29","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=6eb35c25f49c8dff8436b74fa01fe3a4"},"modified":"2014-10-06T12:36:29","modified_gmt":"2014-10-06T12:36:29","slug":"news-story-the-science-of-communicating","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=48383","title":{"rendered":"News story: The science of communicating"},"content":{"rendered":"<div class=\"govspeak\">\n<p>At a conference on 6 October 2014 in London, the Department for Business, Innovation and Skills (<abbr title=\"Department for Business, Innovation and Skills\">BIS<\/abbr>) joined forces with the <a rel=\"external\" href=\"http:\/\/www.cipr.co.uk\">Chartered Institute of Public Relations (<abbr title=\"Chartered Institute of Public Relations\">CIPR<\/abbr>)<\/a> and the <a rel=\"external\" href=\"http:\/\/stempra.org.uk\">Science, Technology, Engineering, Medicine Public Relations Association (<abbr title=\"Science, Technology, Engineering, Medicine Public Relations Association\">Stempra<\/abbr>)<\/a> to look at better ways of communicating science.<\/p>\n<p>Earlier in 2014, Chalkstream Communications was commissioned by <abbr title=\"Department for Business, Innovation and Skills\">BIS<\/abbr> and <abbr title=\"Chartered Institute of Public Relations\">CIPR<\/abbr> to research roles in science public relations and to identify the challenges faced in relation to the accurate communication of scientific information. The research results give a broader understanding of science public relations practice, the settings in which it has to function in the UK and the potential for improving effectiveness.<\/p>\n<p>At the conference over 100 senior leaders from all corners of the science communications community &#8211; public, private and charitable &#8211; discussed how the public relations industry can help to address some of the concerns highlighted in the research.<\/p>\n<p>The event gave delegates the opportunity to respond to the opportunities offered by open data and social media and explore professional development opportunities.<\/p>\n<p>Speakers included:<\/p>\n<ul>\n<li>Sir John O\u2019Reilly, Director General Knowledge and Innovation, <abbr title=\"Department for Business, Innovation and Skills\">BIS<\/abbr>\n<\/li>\n<li>Russell Grossman, Director of Communications, <abbr title=\"Department for Business, Innovation and Skills\">BIS<\/abbr>\n<\/li>\n<li>David Shukman, BBC Science Editor<\/li>\n<li>Ben Verinder, Chalkstream Communications<\/li>\n<li>Dr Andy Williams, Cardiff University<\/li>\n<li>Professor Petroc Sumner, Cardiff University<\/li>\n<li>Sue Wolstenholme, Past President, <abbr title=\"Chartered Institute of Public Relations\">CIPR<\/abbr>\n<\/li>\n<li>Rob Brown, President-Elect 2015, <abbr title=\"Chartered Institute of Public Relations\">CIPR<\/abbr>\n<\/li>\n<li>Dr Ed Sykes, <abbr title=\"Science, Technology, Engineering, Medicine Public Relations Association\">Stempra<\/abbr> <\/li>\n<\/ul>\n<p>Commenting, Sue Wolstenholme, former President of <abbr title=\"Chartered Institute of Public Relations\">CIPR<\/abbr>, said:<\/p>\n<blockquote>\n<p class=\"last-child\">I am very pleased to see the initiative launched when I was <abbr title=\"Chartered Institute of Public Relations\">CIPR<\/abbr> President is delivering results that the public relations profession and the science community can act upon. It is of critical importance to public understanding of science that we address the problems that face public relations professionals working in this area. This meeting and the outcomes from the research are, I hope, the start of a process of improvement.<\/p>\n<\/blockquote>\n<p><abbr title=\"Department for Business, Innovation and Skills\">BIS<\/abbr> Communications Director Russell Grossman said: <\/p>\n<blockquote>\n<p class=\"last-child\">Professional and effective science communications are fundamental to public understanding, support and uptake of new technologies. I\u2019m delighted that this impressive community, led by <abbr title=\"Department for Business, Innovation and Skills\">BIS<\/abbr>, <abbr title=\"Chartered Institute of Public Relations\">CIPR<\/abbr> and <abbr title=\"Science, Technology, Engineering, Medicine Public Relations Association\">Stempra<\/abbr>, has been able to get together to identify ways we can do this better.<\/p>\n<\/blockquote>\n<p>BBC Science Editor David Shukman also commented: <\/p>\n<blockquote>\n<p class=\"last-child\">Communicating science in an engaging and accessible way is something which drives me personally and professionally. I\u2019m pleased to support today\u2019s efforts to help ensure the supply of science stories is both accurate and captivating.<\/p>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Department for Business is working with organisations to better understand the challenges of science communication.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/48383"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48383"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/48383\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}