{"id":54574,"date":"2015-03-02T14:24:21","date_gmt":"2015-03-02T14:24:21","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=bd1b82e9cbe08c7728cbaf0831b3c870"},"modified":"2015-03-02T14:24:21","modified_gmt":"2015-03-02T14:24:21","slug":"news-story-4-million-funding-to-enhance-user-experience-in-retail","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=54574","title":{"rendered":"News story: \u00a34 million funding to enhance user experience in retail"},"content":{"rendered":"<div class=\"govspeak\">\n<p>However, while retailers have access to increasing amounts of data about customers and transactions they are less likely than businesses in other sectors to use it in their business decisions.<\/p>\n<p>Innovate UK is to invest up to \u00a34 million in projects exploring new ways to convert data about people into valuable insights that:<\/p>\n<ul>\n<li>improve the user experience for customers<\/li>\n<li>lead to commercial gains for retailers<\/li>\n<\/ul>\n<h2 id=\"knowing-your-customer\">Knowing your customer<\/h2>\n<p>This competition encourages businesses, data scientists and designers to work together to explore ways to gain knowledge and insight from analysis of personal data. <\/p>\n<p>It is open to companies of any size working in partnership. Proposals must be led by a business.<\/p>\n<p>Funding and project costs:<\/p>\n<ul>\n<li>small businesses could receive up to 70% of their eligible project costs<\/li>\n<li>medium-sized businesses could receive up to 60% of their eligible project costs<\/li>\n<li>large businesses could receive up to 50% of their eligible project costs<\/li>\n<li>we expect projects to last 12 to 24 months<\/li>\n<li>we expect total project costs to range in size from \u00a3400,000 to \u00a31 million, although we may consider projects outside this range<\/li>\n<\/ul>\n<h2 id=\"competition-information\">Competition information<\/h2>\n<ul>\n<li>the competition opens on 16 March 2015<\/li>\n<li>the deadline for registration is midday on 29 April 2015<\/li>\n<li>the deadline for applications is midday on 6 May  2015 <\/li>\n<li>there will be briefing events for potential applicants on:\n<ul>\n<li>17 March 2015 &#8211; London<\/li>\n<li>19 March 2015 &#8211; Manchester<\/li>\n<li>20 March 2015 &#8211; Edinburgh<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"call-to-action\">\n<p><a rel=\"external\" href=\"https:\/\/interact.innovateuk.org\/competition-display-page\/-\/asset_publisher\/RqEt2AKmEBhi\/content\/enhancing-user-experience-in-retail\">Find out more about this competition to enhance the  user experience in retail and apply<\/a><\/p>\n<\/div>\n<div class=\"call-to-action\">\n<p><a rel=\"external\" href=\"http:\/\/connect.innovateuk.org\/events\">Register for briefing events<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Knowing your customer is one of the best ways to improve products and services, and increase sales and profits.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/54574"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54574"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/54574\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}