{"id":55066,"date":"2015-03-12T11:27:53","date_gmt":"2015-03-12T11:27:53","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=a2eb480a44d258733bd5ad4f12df5ff5"},"modified":"2015-03-12T11:27:53","modified_gmt":"2015-03-12T11:27:53","slug":"press-release-government-to-set-tourism-bodies-targets-to-spread-growth-across-uk","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=55066","title":{"rendered":"Press release: Government to set Tourism bodies targets to spread growth across UK"},"content":{"rendered":"
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The government will set tourism body VisitBritain challenging regional tourism targets to ensure more overseas visitors go beyond Big Ben and Leicester Square and experience what the whole of the UK has to offer, Tourism Minister Helen Grant announced today. <\/p>\n

The drive to encourage more visitors to explore beyond London will also involve VisitEngland working with destinations across the country to develop offers and packages that will appeal to tourists from overseas.<\/p>\n

The moves come as the Government has completed a review<\/a> of how VisitBritain and VisitEngland will function in the future, with changes recommended to keep up Britain\u2019s tourism boom.<\/p>\n

Minister for Tourism Helen Grant said:<\/p>\n

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The tourism sector is making a significant contribution to our long-term economic plan with visits and spend from overseas tourists at a record high. We must keep up this momentum and encourage visitors from across the world to experience the best of Britain in the nations and regions.<\/p>\n<\/blockquote>\n

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Going forward, VisitBritain will be set stretching targets by Government to deliver more visitors across the regions helping to boost local economies and create jobs.<\/p>\n<\/blockquote>\n

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VisitEngland will play an important part too helping destinations have the strongest possible tourism offer in place.<\/p>\n<\/blockquote>\n

The review has also recommended that:<\/p>\n

    \n
  • \n

    VisitEngland should in future manage a challenge fund for destinations from across England to bid for investment to develop tourism offers <\/p>\n<\/li>\n

  • \n

    VisitBritain should lead on all international marketing, pulling in overseas visitors, in consultation with the national tourist boards. VisitEngland will cease international marketing. <\/p>\n<\/li>\n<\/ul>\n

    The government has recently announced a number of initiatives supporting tourism in the regions. <\/p>\n

    This includes \u00a310 million investment into a Northern Tourism fund, \u00a33 million into VisitBritain\u2019s Countryside is GREAT campaign – promoting rural Britain – and a \u00a32 million challenge fund for towns and cities from across the country to bid from to bolster their tourism offer. VisitBritain will also be given \u00a32 million to market Loch Ness overseas. <\/p>\n

    2014 was a record year for the tourism sector with 34 million visits from overseas tourists who spent \u00a321.7 billion. 2015 is forecast to be even better, with Visit Britain expecting spend to break through the \u00a322 billion barrier and the number of visits predicted to go up to 35.1 million.<\/p>\n

    Figures from the Office of National Statistics showed in the first nine months of 2014, compared to the same period in 2013, tourism spending from overseas visitors reached new records in Wales (\u00a3303 million), Scotland (\u00a31.5 billion), the East of England (\u00a3693 million), the North West (\u00a3849 million) and the South East, excluding London, (\u00a31.7 billion).<\/p>\n

    Inbound tourism spend in the capital was also at a record high in the period, reaching \u00a38.9 billion. <\/p>\n

    Notes to Editors:<\/p>\n

    For further information call the Department for Culture, Media and Sport news and communications team on 020 7211 6971 <\/p>\n

    The tourism sector contributed \u00a3127 billion GVA to the British economy in 2013, according to Deloitte, based on the sector\u2019s total indirect contribution that includes businesses in the tourism supply chain. <\/p>\n

    According to the International Passenger Survey 2013 the top 20 towns for visitors to the UK are:<\/p>\n

      \n
    • London<\/li>\n
    • Edinburgh<\/li>\n
    • Manchester<\/li>\n
    • Birmingham<\/li>\n
    • Liverpool<\/li>\n
    • Glasgow<\/li>\n
    • Oxford<\/li>\n
    • Bristol<\/li>\n
    • Brighton \/ Hove<\/li>\n
    • Cambridge<\/li>\n
    • Leeds<\/li>\n
    • Cardiff<\/li>\n
    • Bath<\/li>\n
    • York<\/li>\n
    • Nottingham<\/li>\n
    • Aberdeen<\/li>\n
    • Inverness<\/li>\n
    • Southampton<\/li>\n
    • Newcastle-upon-Tyne<\/li>\n
    • Reading<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      VisitBritain and VisitEngland charged with getting more overseas visitors to travel beyond London to maintain UK\u2019s tourism boom<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/55066"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55066"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/55066\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}