{"id":60277,"date":"2015-08-12T07:44:41","date_gmt":"2015-08-12T07:44:41","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=d340d80bcc9ac6d2c55bfa9757599258"},"modified":"2015-08-12T07:44:41","modified_gmt":"2015-08-12T07:44:41","slug":"news-story-snap-fashion-top-publisher-invests-in-innovative-digital-firm","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=60277","title":{"rendered":"News story: Snap Fashion: Top publisher invests in innovative digital firm"},"content":{"rendered":"<div class=\"govspeak\">\n<p>Time Inc has made a strategic investment in Snap Fashion \u2013 the developer of a visual search engine that  allows consumers to look for and buy fashion items using photos they have found online or taken on their smartphones.<\/p>\n<p><a rel=\"external\" href=\"https:\/\/www.snapfashion.co.uk\/\">Snap Fashion<\/a> founder and chief executive Jenny Griffiths developed the search engine, website and app after successfully attracting Innovate UK funding and matching private investment in a Launchpad competition.<\/p>\n<p>The business, based in London\u2019s Tech City, has since gone from strength to strength. It has attracted further investment, won praise from the fashion press and landed the prestigious $175,000 Cisco British Innovation Gateway (BIG) award.<\/p>\n<p>Time Inc publishes fashion magazines including Marie Claire, InStyle and Look. It says its investment in Snap Fashion will bring strategic benefits to its portfolio.<\/p>\n<p>Jenny Griffiths said:<\/p>\n<blockquote>\n<p class=\"last-child\">I am incredibly excited about the strategic investment that Time Inc. has made as it will allow both companies to flourish in a competitive landscape.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.gov.uk\/innovation-apply-for-a-funding-award\">Find out more about Innovate UK funding opportunities<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A business that launched an original fashion-based search website after attracting Innovate UK funding has won new investment from Time Inc.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/60277"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60277"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/60277\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}