{"id":62327,"date":"2015-09-30T17:01:50","date_gmt":"2015-09-30T17:01:50","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=8da85e94c92411e3cb2e6cccb5382175"},"modified":"2015-09-30T17:01:50","modified_gmt":"2015-09-30T17:01:50","slug":"news-story-uk-creative-industries-get-strong-showing-at-world-expo-2015","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=62327","title":{"rendered":"News story: UK creative industries get strong showing at World Expo 2015"},"content":{"rendered":"
\n

Culture Secretary John Whittingdale today lent his support to the \u2018Hive\u2019, as record numbers experienced the UK\u2019s entry to the 2015 World Expo<\/a> in Milan.<\/p>\n

The UK Pavilion, which was yesterday awarded the International Jury Prize for best design and relevance to the Expo theme, has a magnificent 50-tonne aluminium abstract beehive as its centrepiece, has seen a peak daily crowd of 40,000 and is nearing a total of 2.3 million visitors.<\/p>\n

This puts it among the most visited pavilions at the Expo, which acts as a global shop window to 145 contributing nations and organisations and has run from May until the end of October. <\/p>\n

Earlier this month the Hive showcased the UK\u2019s creative industries in a themed week backed by the Government\u2019s GREAT campaign<\/a>.<\/p>\n

After a record year for the UK\u2019s creative industries contributing \u00a376.9 billion to the country\u2019s economy, the Hive is expected to generate a further \u00a31bn in trade and tourism. Four out of five visitors said they were more likely to visit the UK following their experience at the Hive.<\/p>\n

Designed and built by British talent, the Hive is packed with the country\u2019s best science, technology, art and engineering in answer to the fundamental global challenge of how to feed the world\u2019s growing population. It draws its inspiration from the honeybee, responsible for pollinating two thirds of the world\u2019s crops. <\/p>\n

More than 890 LED lights illuminate the Hive, following the real-time movement of bees in a hive 870 miles away in a meadow in Nottingham.<\/p>\n

After touring the Hive, Mr Whittingdale said:<\/p>\n

\n

I congratulate the talented team of UK architects and engineers for their hard work in creating the UK Pavilion. They are truly deserving of the International Jury Prize.<\/p>\n

Not only is this a great example of our architectural and design talent, it is also a perfect metaphor for the United Kingdom. We are a hive of creativity, scientific discovery and technological innovation. The way we combine art and science is one of our greatest assets and something we rightly promote across the world.<\/p>\n<\/blockquote>\n

The World Expo is a proven showcase for emerging talent in architecture and design. Thomas Heatherwick made his name with his prize-winning pavilion at the Shanghai Expo in 2010. The Hive\u2019s team comprises designer Wolfgang Buttress, Manchester-based architects BDP and York-based construction experts, Stage One.<\/p>\n

Mr Whittingdale\u2019s visit to the Expo marked the end of a two-day trip to Venice and Milan in support of the creative industries, which are worth \u00a38 million an hour to the UK economy.<\/p>\n

Prior to his visit to the World Expo he saw work by UK artists Sarah Lucas and John Akomfrah at the 56th Venice International Art Biennial.<\/p>\n

Next year sees the UK hosting a major global fair with the International Festival of Business<\/a> taking place in Liverpool in June. 2016 also marks the 400th anniversary of Shakespeare\u2019s death with a programme of performances, exhibitions and events being coordinated by the London Shakespeare Centre at Kings College London to celebrate the legacy of the great writer.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

UK Culture Secretary visits Britain\u2019s \u2018Hive\u2019 pavilion which is forecast to generate \u00a31bn in trade and tourism<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/62327"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62327"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/62327\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}