{"id":63952,"date":"2015-11-10T15:35:28","date_gmt":"2015-11-10T15:35:28","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=cb57c931fb0fe677f837d16e3944b48b"},"modified":"2015-11-10T15:35:28","modified_gmt":"2015-11-10T15:35:28","slug":"news-story-the-unseen-innovators-clothing-for-sale-in-selfridges","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=63952","title":{"rendered":"News story: The Unseen: innovator&#8217;s clothing for sale in Selfridge&#8217;s"},"content":{"rendered":"<div class=\"govspeak\">\n<p><a rel=\"external\" href=\"http:\/\/seetheunseen.co.uk\/enter\/\">The Unseen<\/a> blends biological and chemical matter into materials that are designed to \u2018enhance the unseen\u2019.<\/p>\n<p>The clothing in the Selfridge\u2019s collection is able to change colour to reflect changes in aerodynamics, moisture and ultra-violet light.<\/p>\n<h2 id=\"see-the-unseen-and-more-inspiration-from-the-future-of-fashion\">See The Unseen and more inspiration from the future of fashion<\/h2>\n<p><a rel=\"external\" href=\"https:\/\/www.youtube.com\/watch?v=XZYcTu6FQNA\">Predictions &#8211; Future Fashion &amp; Wearable Technology<\/a><\/p>\n<p>Funding from Innovate UK allowed The Unseen to test out its science and design in the real world.<\/p>\n<p>Materials alchemist Lauren Bowker, founder of The Unseen, said: <\/p>\n<blockquote>\n<p class=\"last-child\">Innovate UK really helped to set up The Unseen. When I applied for the award, it was the first one I had seen for fashion technology.<\/p>\n<\/blockquote>\n<p>Fashion technology is a growing area. In the future, clothes could clean themselves or even make us appear invisible.<\/p>\n<div class=\"call-to-action\">\n<p><a rel=\"external\" href=\"https:\/\/www.youtube.com\/playlist?list=PLrMOhOrmeR6lMh1j4Qz_csh_3ljSrDZpj\">View more stories from businesses successful with Innovate UK support<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A fashion collection featuring new materials technology and designed by an Innovate UK-supported business is in Selfridge&#8217;s shop window.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/63952"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63952"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/63952\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}