{"id":63955,"date":"2015-11-10T17:21:00","date_gmt":"2015-11-10T17:21:00","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=c8dec25432c218d98c742248b59cda47"},"modified":"2015-11-10T17:21:00","modified_gmt":"2015-11-10T17:21:00","slug":"news-story-better-by-design-strengthening-uk-business-and-boosting-growth","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=63955","title":{"rendered":"News story: Better by design: strengthening UK business and boosting growth"},"content":{"rendered":"
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A new strategy on design in innovation sets out to accelerate UK economic growth through a wider take-up of the benefits of good design across industry.<\/p>\n

Innovate UK\u2019s \u2018Design in innovation strategy 2015-2019\u2019 was launched at the Innovate 2015 event in London.<\/p>\n

Design mentor Sebastian Conran endorses new strategy<\/h2>\n

Sebastian Conran, Consequential Robotics at Innovate 2015 – Design strategy launched<\/a><\/p>\n

He said:<\/p>\n

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It\u2019s a really meaty document. It explains the case for design in a no-nonsense, practical way. It talks about early-stage design and how design can create value in your business and de-risk innovation.<\/p>\n<\/blockquote>\n

Importance of design highlighted at Innovate 2015<\/h2>\n

Highlighting the importance of design in the process of innovation, Innovate UK presented an award for the best use of design in an innovation process, judged by a leading panel from the design industry including Sebastian Conran and representatives of the Design Council.<\/p>\n

Arctic Shores wins<\/h2>\n

A designer of game-based recruitment tools, Arctic Shores<\/a>, has won the Design in innovation award presented at the Innovate 2015 event.<\/p>\n

Arctic Shores has worked with psychologists to create games that measure traits such as innovation, persistence, cognitive style, risk propensity, decision-making, conscientiousness, team-work and aptitude.<\/p>\n

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\"Michael<\/div>
Robert Newry (centre), managing director and co-founder of Arctic Shores, receives the design in innovation award from Michael Boyd, managing director strategic investment and accounts at UKTI and Ruth McKernan, chief executive of Innovate UK.<\/figcaption><\/figure>\n

Key elements of the design in innovation strategy<\/h2>\n

The UK is a centre for design excellence, and 1.6 million people are employed in design-intensive industries. It is estimated that for every \u00a31 invested in design, businesses could achieve up to \u00a320 in increased revenue, \u00a34 in increased profit and \u00a35 in increased exports.<\/p>\n

More than two-thirds of UK businesses never or rarely use design despite the proven advantages. Encouraging greater use will boost economic growth.<\/p>\n

The strategy says Innovate UK will:<\/p>\n