{"id":63992,"date":"2015-11-11T10:48:05","date_gmt":"2015-11-11T10:48:05","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=aec12b60dbd56a6c552f88a6dfce6753"},"modified":"2015-11-12T04:17:15","modified_gmt":"2015-11-12T04:17:15","slug":"news-story-uk-barley-deal-worth-100-million-to-boost-chinese-beer-industry","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=63992","title":{"rendered":"News story: UK barley deal worth \u00a3100 million to boost Chinese beer industry"},"content":{"rendered":"

Updated:<\/em> Added translation<\/p>\n

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British barley is booming in China as growing demand for beers and ales leads to a trade deal worth up to \u00a3100 million for UK farmers, Environment Secretary Elizabeth Truss announced today.<\/p>\n

Barley producers will reap the benefits of this new landmark trade deal which could lead to around 750,000 tonnes of our top quality British grain being exported to Chinese breweries over the next five years.<\/p>\n

The deal has been struck this week as Elizabeth Truss leads a delegation of 80 UK food and drink businesses to China\u2014the largest ever food and drink trade mission of its kind\u2014to turbocharge Britain\u2019s exports to the world\u2019s largest market. <\/p>\n

Not only are the Chinese using our barley to produce beer, they also have a growing thirst for the UK-produced beverage, including Fullers and Meantime, with \u00a315 million worth of British beer exported to the country last year \u2014 a 186% increase since 2013. Up-and-coming microbreweries, like St Peter\u2019s Brewery in Suffolk and Ilkley Brewery in Yorkshire, have also recently stated exporting there.<\/p>\n

Welcoming the new agreement during a visit to \u2018The Brew in Shanghai\u2019\u2014one of a number of popular new microbreweries opening in cities across China\u2014Environment Secretary Elizabeth Truss said:<\/p>\n

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British beer has a worldwide reputation and we\u2019ve had huge successes selling more than a billion pints of our quality lager and stout around the world, building a stronger economy for the UK.<\/p>\n

Ilkley Brewery in Yorkshire is an excellent example of a growing British company tapping into this global market. I want to make sure British businesses seize the vast opportunities available in China, the world\u2019s biggest food and drink market.<\/p>\n<\/blockquote>\n

Barley, which may also be used for animal feed in China, is the latest in a long line of new markets negotiated by the UK government, with more than 600 opened since 2010. While in China, Elizabeth Truss will lead negotiations to pave the way for further deals.<\/p>\n

Jane King, Chief Executive of the Agriculture and Horticulture Development Board (AHDB), who worked with Defra to secure the deal said:<\/p>\n

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This deal represents a vast amount of work by AHDB and its partners and a huge opportunity for farmers in the UK. Our staff have worked very hard on levy payers\u2019 behalf to get this protocol off the ground, and we look forward to seeing companies making the most of this new market access.<\/p>\n<\/blockquote>\n

China is already the world\u2019s biggest beer drinking country, guzzling a whopping 54 billion litres every year. China now outdrinks the US (24 billion litres), Brazil (14 billion litres) and Russia and Germany (9 billion litres). It is estimated that by 2017 China will outdo the US as the world\u2019s largest market for beer.<\/p>\n

As well as premium brands such as Tsingtao, Yanjing, Harbin and Laoshan, demand for craft ales and beers has rocketed. In Shanghai alone, the number of microbreweries has doubled between 2010 and 2012. <\/p>\n

The trade visit coincides with the launch of London\u2019s first heritage \u2018gin trail\u2019 for tourists, capitalising on the growing demand for this quintessentially English spirit across the world, including in China where we exported 643,000 litres in 2014. Highlights from the trail will see tourists invited to enjoy a G&T at St James\u2019 Duke\u2019s Hotel – the inspiration for Ian Fleming\u2019s famous line \u2018shaken not stirred\u2019; see the copper stills in operation at artisanal Sipsmith in Chiswick or sample one of 300 gins at Soho\u2019s Graphic Bar \u2013 one of the UK\u2019s largest gin collections.<\/p>\n

Linking with fast-growing economies like China is a vital part of the government\u2019s long-term plan, helping UK companies to benefit from China\u2019s vast and varied markets. With a population of 1.3 billion, China is now the world\u2019s largest food and drink market. Over \u00a3280 million worth of British food and drink was exported in 2014, up from \u00a3136 million just two years earlier.<\/p>\n

Food and drink is one of the UK\u2019s big export success stories, totalling nearly \u00a319 billion in 2014, a rise of \u00a31.2 billion since 2010. These exports support an industry that, from farm to fork, contributes \u00a3103 billion to the UK economy\u2014more than cars and aerospace combined\u2014and employs one in eight people. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Barley producers set to benefit from landmark agreement to export around 750,000 tonnes of the grain to China<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/63992"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63992"}],"version-history":[{"count":1,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/63992\/revisions"}],"predecessor-version":[{"id":64022,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/63992\/revisions\/64022"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}