{"id":74442,"date":"2016-09-25T23:15:02","date_gmt":"2016-09-25T23:15:02","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=4fcd1b7ed04bc9506bb5a5a4386105e9"},"modified":"2016-09-25T23:15:02","modified_gmt":"2016-09-25T23:15:02","slug":"news-story-new-think-campaign-to-improve-cyclists-safety","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=74442","title":{"rendered":"News story: New THINK! campaign to improve cyclists\u2019 safety"},"content":{"rendered":"
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Cyclists in London and Manchester are being encouraged to \u2018hang back\u2019 from lorries in a safety campaign<\/a> launched today (26 September 2016) by Road Safety Minister Andrew Jones to reduce the number of deaths.<\/p>\n

Riding a bike is very safe, and is greener, healthier and more sustainable than other forms of transport but cutting the number of accidents is our top priority.<\/p>\n

The THINK! campaign has been developed after statistics showed last year a fifth of crashes where cyclists were killed involved HGVs<\/abbr>.<\/p>\n

A large proportion of deaths happen when a cyclist is at the front left of the truck, and almost a third of all crashes between cyclists and HGVs<\/abbr> happen when the lorry is turning left.<\/p>\n

Transport Minister Andrew Jones said:<\/p>\n

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We are investing \u00a3300 million over the next 4 years to help make Britain a cycling nation.<\/p>\n

Reducing the number of cyclists killed on our roads is a key priority. Since 2010 the number has decreased to its lowest level.<\/p>\n

This campaign will raise awareness amongst urban cyclists and help make our roads safer for those on 2 wheels.<\/p>\n<\/blockquote>\n

The campaign film entitled \u2018Things you shouldn\u2019t get caught between\u2019, as well as posters, carry the message: \u2018Don\u2019t get caught between a lorry and a left turn. Hang back\u2019.<\/p>\n

THINK! Things you shouldn\u2019t get caught between<\/a>.<\/p>\n

The campaign will also target HGV<\/abbr> drivers through partnership activity with the Freight Transport Association (FTA<\/abbr>) and will be supported by tips for car drivers in general to raise awareness of cycle safety on the roads.<\/p>\n

Christopher Snelling, Freight Transport Association Head of National and Regional Policy, said:<\/p>\n

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We need to make our busy urban roads as safe as possible for all users and it\u2019s important that both HGV<\/abbr> drivers and cyclists understand the risks created by sharing the limited road space and know what steps they can take to minimise them.<\/p>\n

This Department for Transport (DfT<\/abbr>) campaign highlights one of the key danger zones \u2013 the blind spot at the front left of a HGV<\/abbr>. New design innovations such as transparent cab doors all have a part to play in improving safety in the long term but increased awareness can have immediate impact. FTA<\/abbr> encourages all HGV<\/abbr> drivers and cyclists to visit the campaign website to find out more about this important message.<\/p>\n<\/blockquote>\n

On top of the THINK! campaign, the government is investing \u00a340 million into Bikeability<\/a> training over the next 4 years, which will provide more than 1 million children the key skills to keep them safe on the road.<\/p>\n

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Roads media enquiries<\/h3>\n
\n
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\n Press enquiries<\/span>
\n 020 7944 3108\n <\/p>\n

\n Out of hours<\/span>
\n 020 7944 4292\n <\/p>\n

\n Public enquiries<\/span>
\n 0300 330 3000\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cyclists urged to hang back from lorries to cut the number of crashes and improve cycling safety.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/74442"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74442"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/74442\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}