{"id":80148,"date":"2017-03-29T08:30:00","date_gmt":"2017-03-29T08:30:00","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=f225d7d7b2cc068b1e64c03cf238aa37"},"modified":"2017-03-31T08:13:45","modified_gmt":"2017-03-31T08:13:45","slug":"news-story-womens-health-tech-firm-attracts-4-8-million-investment","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=80148","title":{"rendered":"News story: Women’s health tech firm attracts \u00a34.8 million investment"},"content":{"rendered":"

Updated:<\/em> Added video content.<\/p>\n

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A funding round by \u2018fem-tech\u2019 business Chiaro<\/a> has attracted \u00a34.8 million of external investment. This is to support the development of 3 more smart products addressing female health and wellbeing and help it expand into 25 countries.<\/p>\n

Joining the round are Octopus Ventures<\/a>, a leading tech investor and Allbright<\/a>, a venture capital fund that invests in female entrepreneurs, amongst others. It brings Chiaro\u2019s total capital to \u00a39.6 million.<\/p>\n

Innovate UK awarded Chiaro a grant<\/a> in its start-up phase, as it sought to leverage the latest developments in wearable technology and create a connected pelvic floor exercise tool, Elvie<\/a>.<\/p>\n

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Find out how Innovate UK supports the UK\u2019s emerging and enabling technologies sector.<\/a><\/p>\n<\/div>\n

Exciting moment for tech for women<\/h2>\n

Tania Boler, CEO and Co-founder, said:<\/p>\n

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Women and consumer tech have never been a very exciting space for investors. There\u2019s been an assumption that women aren\u2019t early adopters of tech, which we\u2019re trying to prove isn\u2019t correct.<\/p>\n

Now is an exciting moment for tech for women. There\u2019s a big feminist movement and a paradigm shift in technology and health.<\/p>\n<\/blockquote>\n

Take a peek inside the Chiaro office.<\/a><\/p>\n

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Learn more about how Innovate UK has helped businesses to be successful.<\/a><\/p>\n<\/div>\n

Elvie is a kegel exercise tracker for the pelvic floor. Weakened pelvic floor muscles can cause more than half of all women\u2019s bladder, sex or prolapse problems. Women can use their smartphones to find out how to strengthen their muscles and monitor progress.<\/p>\n

Within 6 months of the device going on sale Chiaro was making a profit. Last year the company reported direct sales of \u00a3800,000. It has recently struck deals with major retailers including John Lewis and Amazon.<\/p>\n

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See the full case study on Chiaro<\/a>.<\/p>\n<\/div>\n

Most promising startups<\/h2>\n

Chiaro is part of Tech City UK\u2019s Upscale<\/a> programme of 33 most promising startups. It has also received celebrity attention, with its product having featured on Gwyneth Paltrow\u2019s Goop website and been included in high-profile gift bags at the Academy Awards.<\/p>\n

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Apply for innovation funding<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Latest finance builds on grants from Innovate UK, to help fuel Chiaro’s global expansion plans and new product development.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/80148"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80148"}],"version-history":[{"count":1,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/80148\/revisions"}],"predecessor-version":[{"id":80253,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/80148\/revisions\/80253"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}