{"id":80632,"date":"2017-04-10T13:04:32","date_gmt":"2017-04-10T13:04:32","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=f28fe25e97e54a689f1606bb434bc3f3"},"modified":"2017-04-10T13:04:32","modified_gmt":"2017-04-10T13:04:32","slug":"news-story-sme-wins-first-campaign-through-campaign-solutions-framework","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=80632","title":{"rendered":"News story: SME wins first campaign through Campaign Solutions framework"},"content":{"rendered":"<div class=\"govspeak\">\n<p>An SME has become the first agency to secure a major campaign through the Campaign Solutions framework.<\/p>\n<p>23red has developed the Department of Communities and Local Government\u2019s mayoral elections campaign.<\/p>\n<p>Voters go to the polls on 4 May to elect combined authority mayors for six of England\u2019s regions: Greater Manchester, Liverpool City Region, the West Midlands, the Tees Valley, Cambridgeshire and Peterborough, and the West of England.<\/p>\n<p>To support this, 23red were tasked with developing the creative for a digital, social, radio and out-of-home campaign tailored to each area to raise awareness and increase engagement in the elections.<\/p>\n<h2 id=\"how-the-framework-works\">How the framework works<\/h2>\n<p>Campaign Solutions is an innovative marketing and communications framework covering the services public bodies need for end-to-end campaigns.<\/p>\n<p>It aims to shift public bodies from traditionally prescriptive campaign buying to a solutions-focussed approach, encouraging innovative approaches to campaigns.<\/p>\n<p>The framework is complemented by <a rel=\"external\" href=\"http:\/\/ccs-agreements.cabinetoffice.gov.uk\/contracts\/rm3796\">Communication Services<\/a>, designed for tactical requirements, helping public bodies tap into the very best expertise and talent in the communications industry.<\/p>\n<p>23red was one of 27 agencies who successfully secured places on the Campaign Solutions framework, with over half of them SMEs. The company also secured a place on Communication Services.<\/p>\n<p>Government aims to spend \u00a31 out of every \u00a33 through SMEs by 2020.<\/p>\n<h2 id=\"find-out-more\">Find out more<\/h2>\n<p>To find out more about Campaign Solutions, <a rel=\"external\" href=\"http:\/\/ccs-agreements.cabinetoffice.gov.uk\/contracts\/rm3774\">visit the CCS pipeline pages<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>London-based SME 23red are developing a major marketing campaign through a new Crown Commercial Service framework.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/80632"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80632"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/80632\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}