{"id":85998,"date":"2017-11-03T00:00:37","date_gmt":"2017-11-03T00:00:37","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=f4855130f820c6b30dfe4c475a77d4d4"},"modified":"2017-11-03T00:00:37","modified_gmt":"2017-11-03T00:00:37","slug":"press-release-new-dvla-tax-it-or-lose-it-campaign-is-aimed-at-car-tax-dodgers","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=85998","title":{"rendered":"Press release: New DVLA \u2018Tax it or lose it\u2019 campaign is aimed at car tax dodgers"},"content":{"rendered":"<div class=\"govspeak\">\n<p>Using a hand painted, clamped car designed to look transparent, the advert\u2019s message to tax dodgers is clear \u2013 \u2018even if you think you\u2019re invisible to DVLA, you\u2019re not &#8211; tax your car or risk losing it.\u2019<\/p>\n<p>The adverts will launch on radio, catch-up TV, online and in newspapers and will run throughout November.<\/p>\n<p><a rel=\"external\" href=\"https:\/\/www.youtube.com\/watch?v=MpO6gBNGFV0\">Watch the video<\/a>.<\/p>\n<p>Oliver Morley, DVLA Chief Executive, said:<\/p>\n<blockquote>\n<p>This campaign targets those who break the law by not taxing their car. While the overwhelming majority of vehicles on the road are licensed correctly, it is only right that we take action against those people who think they can get away with it. The law is clear and so are the consequences \u2013 if you don\u2019t tax your car, you risk losing it.<\/p>\n<p class=\"last-child\">The fact is it\u2019s never been easier to tax your car. Our online system is available 24 hours a day and with Direct Debit you can choose spread the cost over the year; there really is no excuse for skipping vehicle tax.<br \/>\nWhilst 98% of vehicles on UK roads are taxed correctly, the DVLA is currently clamping or impounding around 10,000 untaxed cars every month.<\/p>\n<\/blockquote>\n<p>DVLA holds the records of more than 37 million vehicles in the country. The advert focuses on the fact that for those who think they can get away with not taxing their car, DVLA can and will take action against them.<\/p>\n<p>The campaign uses the hashtag #TaxItOrLoseIt to remind drivers to do the right thing and tax when it\u2019s due so they will avoid losing their car.<\/p>\n<div class=\"contact postal-address\" id=\"contact_1075\">\n<div class=\"content\">\n<h3>Press office<\/h3>\n<div class=\"vcard contact-inner\">\n<p class=\"adr\">\n<span class=\"street-address\">DVLA Press Office<br \/>\n<br \/>\nLongview Road<br \/>\n<br \/>\nMorriston<br \/>\n<br \/>\nSwansea <\/span><br \/>\n<span class=\"postal-code\">SA6 7JL <\/span>\n<\/p>\n<div class=\"email-url-number\">\n<p class=\"email\">\n              <span class=\"type\">Email<\/span><br \/>\n              <a class=\"email\" href=\"mailto:press.office@dvla.gsi.gov.uk\">press.office@dvla.gsi.gov.uk<\/a>\n            <\/p>\n<p class=\"tel\">\n              <span class=\"type\">Monday to Friday 8:30am to 5pm &#8211; only for use by journalists and the media:<\/span><br \/>\n              0300 123 0791\n            <\/p>\n<p class=\"tel\">\n              <span class=\"type\">Out of office hours &#8211; only for use by journalists and the media:<\/span><br \/>\n              0300 123 2407\n            <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Drivers are being warned their cars will be taken away if they are not taxed, as part of DVLA\u2019s national advertising campaign launching today (Friday 3 November 2017).<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/85998"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85998"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/85998\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}