{"id":90317,"date":"2018-03-23T11:40:09","date_gmt":"2018-03-23T11:40:09","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=0a71e8b794a69d56d1b2a02e252569c8"},"modified":"2018-03-23T11:40:09","modified_gmt":"2018-03-23T11:40:09","slug":"news-story-phe-publishes-consultation-on-nutrient-profiling-model","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=90317","title":{"rendered":"News story: PHE publishes consultation on Nutrient Profiling Model"},"content":{"rendered":"<div class=\"govspeak\">\n<p>Public Health England (<abbr title=\"Public Health England\">PHE<\/abbr>) has today (23 March 2018) published a <a href=\"https:\/\/www.gov.uk\/government\/consultations\/consultation-on-the-uk-nutrient-profiling-model-2018-review\">consultation on an updated Nutrient Profiling Model (<abbr title=\"Nutrient Profiling Model\">NPM<\/abbr>)<\/a>, the model that differentiates which food and drink products can be advertised during programming where children make up more than a quarter of the audience.<\/p>\n<p>The <abbr title=\"Nutrient Profiling Model\">NPM<\/abbr> is a tool used by the Office of Communications (<abbr title=\"Office of Communications\">Ofcom<\/abbr>) and Committee of Advertising Practice (<abbr title=\"Committee of Advertising Practice\">CAP<\/abbr>) to give food and drink products a score. This score determines whether products can be advertised during children\u2019s television programming and non-broadcast media including print, cinema, online, and in social media. The score is based on the balance between \u2018negative\u2019 and \u2018beneficial\u2019 nutrients that make up a product. The more beneficial nutrients, such as fruit and vegetables, protein and fibre, and the fewer negative nutrients, such as sugars, saturated fat and salt, the more likely a product will be given approval to be advertised during children\u2019s programming.<\/p>\n<p>As part of the government\u2019s childhood obesity plan, <abbr title=\"Public Health England\">PHE<\/abbr> was tasked with updating the current model to bring it in line with current UK dietary recommendations, especially around sugar and fibre.<\/p>\n<p>Dr Alison Tedstone, Chief Nutritionist at <abbr title=\"Public Health England\">PHE<\/abbr> said:<\/p>\n<blockquote>\n<p class=\"last-child\">It is important the Nutrient Profiling Model reflects the most up to date dietary recommendations in order to help support healthier food choices. We welcome comments on the modifications to the model.<\/p>\n<\/blockquote>\n<p>Given current UK dietary recommendations advise the population to consume less sugar and more fibre, we can expect some products which currently pass the model to fail the revised version.<\/p>\n<p>In this consultation, <abbr title=\"Public Health England\">PHE<\/abbr> is asking for views on the technical basis of bringing the draft revised version in line with current UK dietary recommendations. It does not cover the application of the <abbr title=\"Nutrient Profiling Model\">NPM<\/abbr> or further restrictions to advertising during children\u2019s programming.<\/p>\n<p>The consultation opens today and closes on 15 June 2018.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PHE is consulting on an updated Nutrient Profiling Model, that differentiates which food and drink products can be advertised during children\u2019s programming.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/90317"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90317"}],"version-history":[{"count":0,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/90317\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}