{"id":93157,"date":"2018-06-25T06:00:00","date_gmt":"2018-06-25T06:00:00","guid":{"rendered":"http:\/\/mostafa.openonline.co.uk\/?guid=0dbbb32ab7ead171df2d6a664cc61660"},"modified":"2018-06-25T06:00:00","modified_gmt":"2018-06-25T06:00:00","slug":"news-story-media-intelligence-merger-for-in-depth-cma-investigation","status":"publish","type":"post","link":"https:\/\/mostafa.openonline.co.uk\/?p=93157","title":{"rendered":"News story: Media intelligence merger referred for in-depth CMA investigation"},"content":{"rendered":"<div class=\"govspeak\">\n<p>Earlier this month, the Competition and Markets Authority\u2019s (<abbr title=\"Competition and Markets Authority\">CMA<\/abbr>) initial investigation identified competition concerns resulting from this merger as both companies are the only suppliers of detailed advertising intelligence across a broad range of UK media. While they face some competition from firms offering this service for digital advertising, no firm competes with Nielsen and Ebiquity for detailed intelligence across all UK media channels.<\/p>\n<p>The <abbr title=\"Competition and Markets Authority\">CMA<\/abbr> also found that the companies are each other\u2019s closest competitor in the supply of intelligence on international advertising to UK customers, and that they face only limited competition from other suppliers for this service.<\/p>\n<p>The <abbr title=\"Competition and Markets Authority\">CMA<\/abbr> said it would refer the merger <a href=\"https:\/\/www.gov.uk\/government\/news\/media-intelligence-merger-could-raise-competition-concerns\">for an in-depth (phase 2) investigation<\/a> unless both parties offered acceptable undertakings to address these concerns.<br \/>\nNielsen and Ebiquity have not offered any undertakings and the <abbr title=\"Competition and Markets Authority\">CMA<\/abbr> will now refer the merger for an in-depth investigation by an independent group of panel members, supported by a team of <abbr title=\"Competition and Markets Authority\">CMA<\/abbr> staff. The team has 24 weeks to complete the process.<\/p>\n<p>Further information about the investigation will be published on the <a href=\"https:\/\/www.gov.uk\/cma-cases\/nielsen-ebiquity-merger-inquiry#reference-unless-undertakings-accepted\">case page<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The proposed merger of data company Nielsen and the advertising intelligence division of Ebiquity has been referred for an in-depth investigation.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/93157"}],"collection":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93157"}],"version-history":[{"count":1,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/93157\/revisions"}],"predecessor-version":[{"id":93166,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/93157\/revisions\/93166"}],"wp:attachment":[{"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=93157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostafa.openonline.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=93157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}